For a livestream purchase dispute, ask the platform for seller and promoter details
A common obstacle is not knowing whom to sue. In China, you can require the platform to provide the livestream operator's and marketer's relevant details and business records.
What it takes
Free. Submit a request to the platform.
What you may gain
China's consumer-protection implementing regulation requires livestream platforms, on a consumer's request during a dispute, to provide necessary information including the operator, marketing personnel and relevant business records. This identifies the parties against whom a complaint or claim can be made.
Context & considerations
Save recordings of the presentation and promises before ordering. Obtain identities first, then decide whether to complain or sue. The same regulation also prohibits sellers from expanding the list of goods excluded from seven-day returns, making exclusion the default option, or refusing such returns without the consumer's required confirmation.
Research & references
State Council of China (2024). Regulations Implementing the Consumer Rights Protection Law, Order No. 778, effective July 1, 2024. Livestream sellers must fulfill consumer-protection duties; platforms must establish protection and dispute-resolution systems and provide relevant identities and records on request. Where livestream content constitutes commercial advertising, operators and marketers must fulfill applicable advertiser, advertising-business or endorser duties under the Advertising Law. https://www.gov.cn/zhengce/zhengceku/202403/content_6940159.htm