Money & workIdea 42 · 3 min read

Reconsider a long-term personal insurance purchase during its cooling-off period

Grade A evidenceValue: High
In plain language

Personal insurance longer than one year has a cooling-off period. Bank-sold policies provide 15 days after receipt, with at most RMB 10 deducted for document costs. Afterward, surrender usually returns only cash value, often below premiums paid. During the insurer's follow-up call, do not claim to understand terms you have not understood.

MoneyNo cost
TimeQuick and easy
EffortLittle effort

What it takes

Free to request cancellation, typically a short call or counter visit. The challenge is reading the contract calmly within the first 15 days where that period applies.

What you may gain

Chinese disclosure rules require long-term personal policies to state the cooling-off start, duration and rights. Long-term health policies must provide at least 15 days. Bank-sold policies longer than one year must provide 15 calendar days from receipt and written acknowledgment, with a cover notice explaining full refund less no more than RMB 10 and possible loss after 15 days. Later cancellation remains possible; the insurer must return contractual cash value within 30 days. Regulators warn that cash value after the cooling-off period is often below total premiums. Insurers must contact purchasers of new policies longer than one year during the cooling-off period to confirm awareness of surrender losses and cooling-off rights.

Context & considerations

The cited mandatory rules concern policies longer than one year. One-year medical and accident products depend on their terms. For non-bank purchases, read the contractual duration, subject to applicable minimum rules. Cooling off is especially useful for expensive savings and participating policies. Benefit is rated medium because the avoided premium-minus-cash-value loss is often hundreds to thousands of renminbi, without official aggregate data. The beneficiary is you.

Research & references

General Office, CBIRC (2019). Measures for Commercial Banks' Insurance Agency Business, document No. 179, Articles 36, 67 and 68. https://www.gov.cn/zhengce/zhengceku/2019-12/03/content_5457853.htm ; CBIRC (2019). Health Insurance Administration Measures, Order No. 3, Article 15. https://www.gov.cn/zhengce/zhengceku/2019-12/04/content_5458542.htm ; CBIRC (2022). Information Disclosure Rules for Personal Insurance Products Longer Than One Year, document No. 24. https://www.gov.cn/zhengce/zhengceku/2023-01/04/content_5735014.htm ; China Insurance Regulatory Commission (2010). Basic Service Provisions for Personal Insurance, Order No. 4, Article 15. http://www.gov.cn/gongbao/content/2010/content_1702219.htm ; NPC Standing Committee of China (2015 revision). Insurance Law, Articles 15 and 47. https://flk.npc.gov.cn/detail?id=2c909fdd678bf17901678bf7c4060811 ; Ningxia Financial Regulatory Bureau (June 16, 2026). Warning on illegal insurance-surrender agents. https://www.nfra.gov.cn/branch/ningxia/view/pages/common/ItemDetail.html?docId=1261442&itemId=2188